Feb-2015
Publication Design
Publication design is a wide and diverse area, covering everything from magazines, newspapers, and books to annual reports, brochures, product catalogs, newsletters, and journals. Publication Design is at the heart of communicating effectively—for media outlets, artists, and promotional projects alike. Through words and images you convey narrative, information, opinion, and art in a way best suited to each project. The fundamental difference between publication design and other forms of graphic design is the primacy of content. Sure, if you’re designing a brochure you have to understand the company you’re working for, or if you’re doing an album cover you should listen to the music. But most publications live, die, and are driven by words—lots of words—and a publication designer’s audience is first and foremost a reader. So the designer must be as well.
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