May-2015
Logo Design
To understand what a logo is, we must first understand what it is for.
A logo is for… identification.
A logo identifies a company or product via the use of a mark, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing it symbolizes, not the other way around. Logos are there to identity, not to explain. In a nutshell, what a logo means or signifies is more important than what it looks like.
Think of logos like people. We prefer to be called by our names rather than by the confusing and forgettable description of ourselves such as “the girl who always wears pink and has brown hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is memorable.
It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much like how we must learn people’s names to identify them. This is branding.
Ultimately, the logo identifies a business or product in its simplest form.
Comments are closed.